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Includes:
Full landed-cost breakdown: product cost, freight, customs, insurance, handling
Gross and contribution margin per unit, at any price you enter
Required-price calculation: work backwards from a target margin
Discount testing to see how promotions affect your margin
Conservative, Base Case, and Optimistic scenarios side by side
Break-even orders and revenue per month
12-month P&L forecast from your own sales estimates
Working capital and cash-cycle planning for a production run
One-page summary of the key commercial metrics
What do I receive with my purchase?
You will receive one Excel file (.xlsx), containing six worksheets plus a step-by-step guide tab. The calculator includes built-in formulas, instructions, and explanations to help you understand the inputs, calculations and results. Your purchase is delivered digitally as an instant download after purchase and includes lifetime access to the file.
Do I need advanced Excel skills?
No. You only need to enter your own assumptions in the designated cells, then everything else calculates automatically. Each input cell has a short note explaining what to enter, and the How to Use tab walks through the six sheets in order.
Does it calculate VAT / sales tax?
The main calculations use a tax-exclusive retail price. You can however enter a tax rate to account for payment-processing fees charged on the tax-inclusive transaction amount.
Will it tell me exactly what price to charge?
No. It will calculate the minimum retail price required to achieve the margin targets you enter. Your final pricing decision should also consider positioning, customer demand, competition, and brand strategy.
Can I use it for more than one product?
Yes. Just save a copy of the file for each product or SKU you want to assess.
Do I need an existing business?
No. You can use estimated costs, supplier quotes, and sales assumptions while planning a product, then update the calculator as you gather real data.